Empowering teachers and students with customizable curriculum and feedback
2018
VSA Partners
My role
Audited the teacher and student journeys, highlighting pain points and engagement opportunities.
Optimized user flows that factored in onboarding and curriculum customization.
Designed visualizations of student progress, assessments, and survey responses.
Project results
The client launched the marketing experience and chose areas of our instructor experience for user testing.
Other post-launch performance details were not available.
Situation
Google’s Applied Digital Skills was a two-sided experience for instructors and young-adult learners. The site experience lacked onboarding and guidance, and instructors had only a rigid curriculum and a narrow view of their students’ progress.
Solution
Teachers gained onboarding help, ongoing guidance, robust ways to customize a syllabus “playlist” by skill or standards, and clearer ways to track student progress.
Students got a clear view of course activities, their progress, recurring survey questions, and next steps.
Testing and participation visualizations evolved greatly for both audiences. Teachers could have a clear sense of students who were leading or lagging over time.
Engagement
Creative director: Scott Theisen | Brand strategy: Elizabeth Hancock, Josh Looby | UX: Andrew Day, David Zerlin | Content strategy: Jackie Ostrowski | Design: Luke Klenske | Account management: Jacqlyn del Rosario, Mark Rowland, Nate Riegler
UX architecture
Auditing the teacher and student journeys highlighted pain points and helped us identify opportunities for onboarding, guidance, overviews/trends, and UX streamlining.
UX design
I optimized patterns for filtering, segmented forms, and visualizing dashboard progress, using Material Design guidelines. I wireframed net-new functionality like customizing syllabuses, viewing participation over time, and onboarding.
Prototyping
I teamed with design to turn wireframes into high-fidelity comps, and then linked together an inVision prototype that let stakeholders preview the experience.
