Situation
IBM needed to evolve its SellForward process from in-person events to a digital global platform. Sales teams around the world were siloed and risked offering generalized ideas to clients.
Engagement
Creative direction: Scott Theisen | UX: Andrew Day, Zach Schloss | Content strategy: Jessica Dillard | Design: Emily Hom-Nici, Luke Klenske, Nicole Pritchard | Development: Jan Kordylewski, Ryan Powszok, Travis Astor, Brendan Colthurst | Account management: Tobi DeVito, Lauren Sturla